Sift, a fraud protection framework, raises $50 million at a capitalization of more than $1 billion

Fraud prevention platform Sift raises $50M at over $1B valuation

Sift detects scam and improves customer experience by leveraging additional insight from a worldwide data connection. It precludes fraud through industry-leading innovation and knowledge, an unrivaled international data connectivity, and a devotion to long-term customer collaborations. Sift is used by Twitter, Airbnb, and Twilio to compete effectively and ensure security. Sift is well-known in the computerized confidence and safety space, enabling organizations of all sizes to unleash income without risk. Sift recently increased $50 million in a financing round valued at more than $1 billion.

About Sift

Sift was originally established in June 2011 by Brandon Ballinger, Jason Tan. The business’s main offices are in the San Francisco Bay Area, West Coast, Western US. The company is still in operation, and its most recent round of financing was through the secondary market. The corporation ‘s lawful title is Sift Science, Inc., and its type of business entity is For Profit. The company focuses on Analytics, Big Data, Fraud Detection, Network Security and Predictive Analytics. The firm has a CB profile under the tag Unicorn.

The mission of Sift is to help everybody always trust the internet.

They believe that trust and protection are essential components of any internet communication. They help over 34,000 sites and applications browse the fine line between generating profits and safeguarding their company as the innovators of Digital Trust & Safety. They make it simple for businesses to eliminate tension and pleasure their consumers while retaining bad actors at bay.

Sift Safety Platform

With an unified platform to maintain all aspects of scam processes, Sift eliminates the requirement for point alternatives. Connect appropriate technologies using reliable, real-time data. Intelligent computerization at every point of interaction can make detecting fraud wiser, easier, and more adaptable. Ensure the security of all aspects of fraud identification and management, from account verification to dispute resolution. Integrate versatility and precision into safety and trust processes. Intelligent automation can assist you speed up decision-making, review, and implementation. Concentrate on high-impact instances and classes that have a direct impact on crucial choices and income. Accelerate growth while developing smarter protection strategies to avoid payment fraud, account buyouts, spam, scams, and refunds. Adapt to shifting market trends with automated decision-making. Create and manage personalised fraud logic, as well as procedures that aid in the reduction of fraud.

Why do business leaders choose Sift?

Massive amounts of data. Unrivaled precision. Competence is constantly evolving. Customers benefit from Sift’s dedication to cutting-edge innovation, world society, and long-term alliances.

Data from various sources

Their consumers combat fraud in a variety of sectors around the world, adding to their detailed and ever-expanding catalog of over 16,000 unique fraud messages to assist you in identifying inappropriate activity and stopping attacks before they occur.

The power of numbers

Their connectivity forms key learnings for every Sift consumer at every stage of every human input by gathering and examining 5 million global fraud decisions per month.

Learn from industry professionals.

Attend events like their Fraud Fighters Forums to hear from seasoned people about what they’re seeing at the forefront of contemporary fraud – and how to avoid it.

Funding

Sift has received $156.5 million in capital over eight rounds. Their most recent funding came from a Secondary Market round on February 5, 2022. Sift has received funding from 24 investors. The most subsequent stockholders are Raison Asset Management and Union Square Endeavors. As per PrivCo, Sift has a post-money capitalization of $1B to $10B as of April 22, 2021.  Sift has purchased two companies. On November 17, 2021, they made their most recent addition, Keyless.

Recent News

To meet the increased requirement, Sift recently upped $50 million in a funding round valued at more than $1 billion. The funding was prompted by Insight Partners, with involvement from Union Square Ventures and Stripes. The new capital will be used mainly to broaden the company’s product offering and scale its commodity, technology, and sales people.

Conclusion

Sift is used by Twitter, Airbnb, and Twilio to compete effectively and ensure security. Sift recently increased $50 million in a financing round valued at more than $1 billion. The company is still in operation, and its most recent round of financing was through the secondary market. The firm has a CB profile under the tag Unicorn. They help over 34,000 sites and applications browse the fine line between generating profits and safeguarding their company as the innovators of Digital Trust & Safety. They make it simple for businesses to eliminate tension and pleasure their consumers while retaining bad actors at bay. Ensure the security of all aspects of fraud identification and management, from account verification to dispute resolution. Adapt to shifting market trends with automated decision-making. Competence is constantly evolving. Customers benefit from Sift’s dedication to cutting-edge innovation, world society, and long-term alliances. Sift has received $156.5 million in capital over eight rounds. Sift has received funding from 24 investors. To meet the increased requirement, Sift recently upped $50 million in a funding round valued at more than $1 billion. The funding was prompted by Insight Partners, with involvement from Union Square Ventures and Stripes.

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